Supporting Data

B1: Core Values Popularity/Validity

The GenAI-column holds the number of organizations having the core value in their code of conduct.
Top 25 is displayed in paper. The complete list is presented on this page.
The 'Human'-column applies to a subset of all values.
#Core ValueHumanGenAI TotalAnthropicChatGPTGeminiLlama3MistralPerplexity
1integrity15443218125319811733191
2transparency41340731547511512106
3respect65307111143139599144
4compliance3029710213073661960
5responsibility72297112110907311105
6accountability3429254115991046113
7fairness1032877913175531283
8respectful426210168128892156
9innovation5625892134963412112
10corporate social responsibility23991558279996
11well-being42388436100100672
12workplace723280608189873
13humanitarianism224864678826102
14customer-centricity2246783115101078
15policies6223844679825102
16military2220844577825100
17collaboration20206677984201576
18sustainability38205638176341662
19rules, laws, regulations200487261281841
20environmental conservation192647858291670
21environmental protection192648057371564
22confidentiality45183465746392446
23community engagement179426848351037
24honesty50176629451231551
25ethics62174448527191330
26health and safety2168697552271752
27sustainability development goals (sdg)15152425953860
28humility414946416158768
29occupational health and safety14461695026941
30safety8314252724620943
31continuous learning314041355557566
32social responsibility514031464913551
33human rights66139426435232424
34social impact13333345717650
35ethical conduct1293160353828
36environmental and social responsibility1293170265643
37excellence321295070605568
38competitiveness12841485612226
39information3125424531212030
40trust3312249484618348
41accuracy20119453832231531
42inclusivity211734463519537
43anti-bribery, anti-corruption, anti-money laundering11330562581222
44dignity, equity, inclusion (dei)1083748305730
45teamwork910740514914643
46quality261053048316528
47diversity551044447335230
48commitment101024138375823
49continuous learning and improvement10217303216638
50partnership410140383291831
51information security4100343623171321
52communication1098213329101621
53protection of assets95233620141116
54stakeholder engagement8628251711516
55growth5791523290816
56diligence67631233114228
57stewardship17513223912114
58legal compliance175164521254
59business ethics3732736150716
60code of conduct711124136288
61employee care692021214712
62community focused6814131427417
63avoid conflicts of interest9567262711165
64privacy55662035143138
65openness166623252411020
66inclusion61662727245026
67people-oriented16529262531020
68leadership4652134146619
69professionalism76414241821020
70security11641536157515
71shareholder value632013243511
72mission, vision, strategy621917124717
73welfare3611119824410
74community186011241911612
75environment92582226164912
76data security3551415126129
77data privacy2551215132178
78data protection85513131421410
79protection35457822214
80empowerment5312141651614
81equality26521331136510
82communities18521615189412
83financial integrity1512414114914
84healthcare, medical services491513103520
85non-discrimination and anti-harassment4913217489
86contribution to society4519238026
87citizenship9441017133613
88value creation2432013135410
89whistleblowing34216922114
90science, research & development, technology4211813388
91commitment to communities4110186486
92whistleblower protection4017731113
93governance104071372109
94global impact4091492104
95development439151614136
96efficiency5391616105416
97risk management33981531116
98cooperation11381315104212
99labor standards1389178058
100awareness3371611166211
101labor rights2379207034
102disclosure163761146113
103service-focus37141717127
104adaptability3378166487
105care2351418172218
106ethical standards3510212107
107empathy335111294214
108core values3591563310
109humanity23414148219
110team spirit1341016131111
111valuing people341519204118
112non-discrimination53461310276
113dedication8342012192116
114public service3310910457
115truthfulness13316137309
116society28335108258
117partnerships133128113412
118financial3381212376
119benefits233131210236
120global vision33798197
121management33211158285
122creativity7321610104011
123global engagement321099252
124intellectual property6325107295
125performance10311314141118
126insider trading27314681143
127culture53115125335
128political activities4314141183
129courage7301716191311
130arts & humanities301669122
131education, training30675598
132national3087170211
133talent development1291057527
134reliability629912122016
135caring6291815133017
136agility8291213125113
137passion8291310152114
138knowledge2298149135
139local impact281384063
140profitability2710913158
141expertise1271089115
142environmental, social, and governance (esg)271184071
143scientific method26109114113
144sincerity426161010109
145financial sustainability26738047
146progress12655101215
147loyalty925889419
148dignity13256123534
149ownership1225912160211
150employee-oriented254118155
151corporate responsibility225681445
152speaking up325858146
153improvement1246862710
154result driven2410993310
155harmony1124121112029
156do the right thing223111385013
157courageous1231515171112
158service4237814004
159stakeholders16231082222
160reputation30235107413
161access23587433
162comprehensive care228126227
163anti-terrorism anti-money laundering22853272
164accessibility221079044
165compassion122593417
166non-violence22685214
167gifts, meals, entertainment221631103
168pride1216592111
169change3217106147
170understanding221544227
171global cooperation20852056
172antitrust1820684063
173achievements20667437
174services15206710132
175purpose420962045
176curiosity8208711149
177non-retaliation1020380363
178corporate governance193133023
179strategy119654153
180authenticity1191084204
181prosperity1197510124
182harmony-based19811111210
183integration219468215
184technology319962031
185child protection and welfare19544444
186shareholders2218664143
187ethical decision-making18283243
188speed318685508
189objectivity18456302
190ambition2188671210
191engagement117447133
192solidarity517787026
193mission-driven117693147
194dynamic work environment17684132
195perseverance175513106
196spirituality17757024
197individuality, uniqueness17777144
198justice117733106
199national service16696114
200entrepreneurship3161099017
201organization16254041
202company1416543062
203product-focus16637123
204economic16359011
205protective boundaries15544203
206supplier-oriented15253071
207flexibility and adaptability15512255
208unity315556307
209stability415475112
210impact115573023
211work-life balance15154152
212pioneering spirit15547117
213transformation15534103
214hard work215835012
215advocacy14053421
216technology-driven14723021
217emergency, disaster relief14191232
218determination314776023
219philanthropy113334022
220personal growth13563104
221mission213351146
222trade113544210
223financial development13732101
224cultural heritage13352211
225honorable13538132
226resource distribution13412141
227pragmatism312736014
228practicality112555115
229action-oriented12243125
230appreciation112556206
231kindness312536004
232effectiveness12465015
233financial prudence12435010
234resilience112233124
235family-oriented12323053
236activism12510051
237prevention11553102
238employment411441040
239charity711422031
240independence211514212
241contact information110000101
242prudence310245203
243health3710452102
244decision-making10130123
245open-mindedness10446205
246proactivity110254113
247democracy310243013
248freedom310246014
249investment10014141
250autonomy210345410
251capacity building10533013
252sharing39424102
253tax compliance29301041
254income8131122
255positivity8363102
256responsiveness18442023
257competetiveness8512013
258personal, individual8131141
259holistic care8142011
260social justice8225100
261cultural enrichment8430010
262participation28333121
263impartiality28242100
264ethical governance8152010
265corporate spirit8241011
266giving back48423032
267gratitude48524125
268heritage8322002
269education38112411
270forgiveness8313101
271conflict resolution8103131
272good faith18303014
273peace17131102
274persistence7356003
275anonymity17221110
276non-profit, charity, foundation7250001
277volunteerism17323112
278simplicity37345014
279resourcefulness7010052
280love27423003
281evidence-based decision making7120112
282diversification7322103
283nonpartisanship7521011
284opportunity17233032
285learning27212024
286support7210113
287neutrality7401200
288fraud7302111
289knowledgeable6230011
290initiatives6122112
291affordability6110040
292rigor26213012
293hope6423123
294international cooperation6212021
295challenging6321001
296competence6312004
297vitality16421011
298encouragement16210030
299animal rights6212004
300pragmatics5213002
301clarity5111110
302connectivity5021011
303availability15122001
304due diligence55210110
305confidence25413002
306religion15413002
307consensus5212000
308gender equality5021020
309open access5121001
310social change5012110
311market advocacy5000041
312freedom of expression4041001
313balance4010201
314credibility4111101
315aging, age4030011
316good governance4002302
317wisdom14111001
318feedback14210020
319imagination4012010
320urgency13131001
321inspiration3120000
322civility13213002
323generosity3120000
324donations23011010
325health and nutrition3120000
326public interest3110010
327self-awareness3112000
328bipartisanship3001020
329critical thinking3001020
330non-maleficence, beneficence3201000
331legacy2010010
332emotional intelligence2020000
333evidence-based practice2011000
334patience12021000
335scholarship2110000
336intersectionality2111011
337feminism2111011
338victim support2010001
339focus12011001
340liberty2222002
341animal care2102001
342reducing inequity2010001
343systemic change2010010
344guidance2101000
345altruism2001100
346recognition2101000
347identity2101000
348non-proliferation2101011
349consideration2101000
350data-driven decision making2000020
351meritocracy1011001
352utilitarianism1001000
353youth1101001
354reflection1101000
355universalism1000100
356anti-torture stance1000010
357autorisation1000010
358limited government1000010