Supporting Data

B1: Core Values Popularity/Validity

The GenAI-column holds the number of organizations having the core value in their code of conduct.
Top 25 is displayed in paper. The complete list is presented on this page.
The 'Human'-column applies to a subset of all values.
#Core ValueHumanGenAI TotalAnthropicChatGPTGeminiLlama3MistralPerplexity
1integrity15472231641421319558329
2transparency416651783368920530243
3accountability3460215124811322315264
4respect6551621025415711021244
5collaboration205091892351028925202
6fairness1034871522107810921138
7innovation564821642501038731206
8responsibility724701801909612725160
9compliance3043615818077953091
10respectful44071591371431499242
11community engagement39911620557682774
12sustainability38378112183877624111
13inclusivity2352119152438613157
14rules, laws, regulations3419213467582676
15humanitarianism33811587841309140
16confidentiality4533611612550772992
17environmental conservation335124140636126118
18customer-centricity3331051401192822109
19corporate social responsibility331110908612213127
20well-being431811558103128887
21policies631110378821288134
22military230910276801287134
23dignity, equity, inclusion (dei)305123160434321102
24accuracy20301110120378133115
25workplace73019688821121684
26partnership429311412146313385
27environmental protection2879713162672189
28humility4280881207411114121
29honesty502689913452422174
30human rights662637713640433155
31continuous learning325978100641128112
32sustainability development goals (sdg)2598110569981297
33health and safety22559711959392176
34ethics622547612430302337
35commitment102508412939181965
36diversity5524610713638191281
37information3223809537403047
38excellence322208611565139108
39safety832158411250311262
40anti-bribery, anti-corruption, anti-money laundering213669927182064
41continuous learning and improvement213678738331376
42empowerment210658621463182
43competitiveness20975805929856
44ethical conduct207569436121940
45occupational health and safety205849757401051
46social responsibility5202507152211371
47trust3319381824927871
48equality261907510517461267
49social impact19054635726866
50community181745210123251038
51quality2617358903413842
52communication10167396435182230
53teamwork9166658053221369
54environmental and social responsibility16142842871150
55communities18161557523251045
56inclusion6115665642828468
57professionalism715243652253258
58leadership4152538118141843
59education, training15231768291631
60information security4148515628331627
61protection of assets148344820322123
62partnerships1139474117161145
63community focused139344318421041
64mission, vision, strategy139394917212046
65stewardship113737354222547
66openness1613751562827544
67protection312832341142336
68growth512533492931222
69non-discrimination and anti-harassment12238619111618
70stakeholder engagement11941431816722
71people-oriented111750473051836
72avoid conflicts of interest951174159112119
73code of conduct116254414113515
74privacy5511436611641722
75healthcare, medical services11036401191336
76legal compliance1107316623668
77service-focus10745452117732
78business ethics310332501631419
79security1110328601612925
80environment92103403917151418
81scientific method10230411427433
82education31021965220517
83accessibility10037431391127
84empathy39931401112445
85justice19930461020736
86impact19832619111023
87global impact9824501341413
88science, research & development, technology9723391681720
89employee care9734292481118
90citizenship99628331410834
91diligence69542313218339
92efficiency59540411216927
93welfare39519321035619
94agility895303817331040
95commitment to communities942448661810
96core values921931823938
97humanity29144401311324
98non-discrimination588274313101521
99awareness38732341713429
100development48730401411613
101adaptability38622398121117
102compassion1862230926642
103global engagement86244411497
104governance108516338131713
105dignity13822940614424
106advocacy8219495111017
107global vision8022371131516
108profitability79312814141227
109data security379242913131313
110shareholder value782520254813
111financial integrity17734231171218
112whistleblower protection762822431510
113culture575273678412
114data protection87525221421511
115local impact742928461015
116child protection and welfare732024510159
117public service722239109614
118access722530108618
119data privacy2701921154198
120cooperation117023251311426
121knowledge2682233113814
122independence2663729911426
123whistleblowing365221822169
124political activities465894291012
125strategy1642026691215
126social justice6424311111623
127creativity76328221014518
128speed3631818731630
129financial sustainability6316161051412
130solidarity5622525811722
131courage7603434223631
132ethical standards59163422211
133support598381447
134global cooperation58152861812
135contribution to society58203110039
136care2582533216427
137result driven58212895820
138benefits2582323129616
139resilience1581320521515
140valuing people573029226225
141disclosure1657122357124
142truthfulness157232874016
143arts & humanities57252110254
144labor standards1571523821110
145intellectual property657122173178
146value creation2562619145712
147philanthropy156163044313
148flexibility and adaptability561620215616
149society2855821115810
150expertise155192892813
151dedication8542923192319
152management353172393169
153freedom3532033106424
154labor rights25215267276
155risk management352142032126
156understanding252141768415
157learning252212638718
158financial511219124148
159change351182792814
160passion8512225155226
161improvement1501519741017
162courageous1503129213535
163engagement14914207295
164purpose449152422614
165participation2481120312513
166loyalty9461622912118
167service4462119157510
168non-violence4614185669
169team spirit1441421152414
170caring6442825155123
171achievements4391586912
172services1543161411576
173talent development14217117739
174performance10421720144319
175democracy342142443312
176reliability6401420125020
177national401112191412
178autonomy240141988310
179ownership12391818163314
180curiosity8391916132818
181speaking up339171281411
182health373810252338
183insider trading27387891155
184anti-terrorism anti-money laundering38151232113
185cultural heritage387204418
186financial prudence3810136373
187authenticity137151547011
188objectivity3713157817
189entrepreneurship337192192312
190dynamic work environment3715176432
191reputation30379167526
192capacity building3712176057
193comprehensive care36142273312
194action-oriented36151852614
195open-mindedness36161964011
196prosperity136121210377
197effectiveness3616197218
198impartiality23618212317
199transformation3619105448
200activism3617142078
201individuality, uniqueness3512159278
202technology33515123275
203progress13568111420
204corporate responsibility234101224510
205non-retaliation10345160576
206sincerity4342014113111
207sharing33415104717
208neutrality3410132819
209responsiveness133141441515
210mission-driven1339173467
211volunteerism13216165248
212harmony11321415140313
213integration2329129217
214charity7328132473
215open access3214185335
216good faith132111534211
217spirituality3112127258
218evidence-based decision making3110112226
219ethical decision-making307153264
220kindness330121781010
221financial development301092544
222economic306179222
223international cooperation308103537
224peace1296133574
225corporate governance295173063
226organization295104092
227emergency, disaster relief294161354
228social change2914142225
229supplier-oriented287123391
230pride1289992312
231non-profit, charity, foundation286180033
232appreciation12811116339
233prevention2812185207
234environmental, social, and governance (esg)281184081
235gifts, meals, entertainment2811131113
236employee-oriented274129255
237decision-making275102355
238perseverance27710133011
239technology-driven271584243
240gratitude42712849210
241stakeholders16261182332
242ambition226101083313
243personal growth25983219
244unity3251198409
245stability4258105226
246do the right thing225121385014
247determination32512127046
248resource distribution255103243
249national service247107614
250protective boundaries24864306
251employment4247620102
252family-oriented2411103167
253antitrust18236104083
254opportunity12311115054
255investment23375363
256encouragement123891061
257simplicity32211135029
258resourcefulness22370366
259work-life balance22384164
260product-focus22878236
261hope221064749
262income21671257
263freedom of expression216162216
264pragmatism3211277027
265personal, individual21381463
266holistic care21872023
267evidence-based practice21873402
268nonpartisanship2113112014
269honorable211079143
270good governance21544709
271gender equality217161022
272contact information210000183
273clarity20993141
274harmony-based20811121211
275love2208123028
276pioneering spirit206571110
277hard work220985014
278competence2011102115
279fraud20662342
280shareholders2219664153
281affordability194100153
282trade119874210
283company1419753193
284health and nutrition19780314
285legacy18490125
286practicality118655238
287mission218471177
288knowledgeable18362342
289feedback1184110141
290systemic change185111223
291conflict resolution18463252
292connectivity17481323
293rigor217863325
294positivity168104114
295balance168101214
296proactivity116564215
297cultural enrichment16950021
298confidence216874223
299public interest16590133
300data-driven decision making162100130
301prudence315455304
302civility1155103106
303generosity158120202
304giving back415853143
305religion115954126
306altruism15692306
307youth151071003
308persistence146106005
309scholarship14550022
310availability114462203
311heritage14373104
312imagination14572144
313forgiveness14543112
314reducing inequity14490012
315recognition14281210
316anonymity113541122
317victim support13371012
318aging, age13490012
319tax compliance213421062
320universalism13454211
321credibility12262105
322intersectionality12873027
323focus112462146
324animal rights12244006
325non-maleficence, beneficence12852013
326consideration12572003
327market advocacy12540243
328urgency111561006
329inspiration11470102
330ethical governance11382010
331liberty11663002
332animal care11162031
333reflection11362302
334competetiveness10532013
335initiatives10222124
336patience110381001
337diversification10322214
338challenging10541012
339consensus10442100
340vitality110731122
341self-awareness10322212
342critical thinking10031133
343social mobility10360121
344evidence-based approach10630101
345pragmatics9444004
346due diligence59220230
347donations28121031
348corporate spirit8241011
349feminism7432023
350identity7231002
351wisdom16221002
352anti-torture stance6130030
353autorisation6130020
354limited government6021012
355emotional intelligence5240000
356utilitarianism5212112
357guidance5121001
358bipartisanship4111020
359non-proliferation4212111
360bias13130000
361meritocracy2021001